ai was commissioned to do a complete redesign of the American Business Council’s website. The job encompassed information architecture, along with a custom-built content management system featuring full data-mining capabilities. The design was created to be functional and legible, and to reflect the presence of the American Business Council in the UAE. Bespoke photography of Dubai’s skyline shot at night was integrated into a dynamic flash banner that plays on the parallels between New York and Dubai skylines.



